As a result of Malaysia’s internet and mobile connectivity, as well as public sector encouragement, Malaysia has a high rate of eCommerce usage. Malaysia boasts 16.53 million online shoppers (50 percent of the population) with 62 percent of mobile users using their devices to shop online. Online shoppers are motivated by price advantages, product range, and availability of reviews which has resulted in the popularity of the online business due to the ability of the channel to enable comparison shopping, reducing the cost of operations and providing bargain level pricing.  Malaysian shoppers look for free shipping, convenience, and exclusive deals offered by online stores as a value add to the already cost effective pricing of products.

Fuelled by technology, B2B eCommerce experienced high growth the past 5 years, with the Malaysia market expected to grow to USD 3.4 billion by 2020. B2B eCommerce is one of the fastest growing sectors for small- and medium size enterprises (SMEs).  . SMEs in Malaysia has  a high adoption of new technologies  and Malaysia is ranked fourth among nine APAC countries surveyed in digital platform implementation and third in adopting Industry 4.0 technologies. Nearly 61 per cent of local SMEs are optimistic that the e-commerce platforms will help contribute to increased revenue growth. Sixty-nine per cent of Malaysian SMEs have incorporated Industry 4.0 technologies into their operations such as mobile payments, automation software, and Big Data and Analytics in particular and shows a significantly high adoption rate of mobile payments among Malaysian SMEs at 90 per cent

Who is it for?

• Senior Executives
• Managers and Senior Managers
• Head of Departments
• Business Leads

What you will learn?

• Introduction to the Digital Environment
• Critical Factors in the New Age Digital Environment
• Cognitive Biases
• Holistic and Reductionism Thinking
• Building a Growth Mindset
• The New Age Consumer
• New Customer Journey
• Digital Transformation
• Challenges in Digital Transformation